Sunday, June 5, 2011

Free ads are not effective… or are they?

Are you trying to sell something? Do you have a business where every day you see dwindling sales that do not even respond to expensive increased advertising? So how can free ads work when paid advertising doesn’t seem to work anymore?

If you are this skeptical based on your personal experiences of the recent past, take heart because you are not alone. But before we delve into possible solutions it is a good idea to understand the answer to a simple but nagging question? Why isn’t most advertising not as effective as it used to be? How come the promotion that was so effective last year is now useless and yields zero response? What has changed?

The answer is one word is NOISE. There is too much NOISE out there for you to get noticed. Just think about it for a minute. How many ads have you yourself been exposed to since you got up this morning? The minute you woke up and switched on your radio, before your feet even touched the mat next to your bed you had already been assaulted by several radio ads. Going through your day from the minute you switched on your computer to this moment when you are reading this article you have probably seen and heard of dozens of special offers, unbeatable products and services etc. Yawn!!! How boring.

What happens in this case is that the human brain switches off and completely ignores the ads. This is the reason why people turn down the volume during commercial breaks on TV. It is the reason why you have to be very careful about what kind of advertising you do whether it is paid or free.

You just have to make sure that your advertisement rises above all that "noise". The really good news is that there are free ads that will rise above the noise and get you that huge response that you are looking for.

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Looking for free ads that get noticed?
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